The Vitamin Expert website serves as a trusted guide to Nutrition and Natural Health, offering comprehensive information about vitamins, minerals, and herbs. To effectively present this wealth of knowledge and ensure a seamless user experience, a strategic approach to web design was required.

I undertook the challenge of developing a website that not only provided easy content management but also excelled in search engine performance. Built on a WordPress template, the site underwent significant modifications to create a highly functional and visually appealing digital resource.

Web design strategy

The foundation of the Vitamin Expert website was a carefully selected WordPress template, which was extensively modified to enhance usability, design flexibility, and performance. My modifications included:

• Custom layouts. Tailoring the template to support an intuitive user journey, ensuring that visitors can easily access relevant information.
• Content management optimisation. Developing an easy-to-use backend system that allows for seamless content updates and additions.
• Mobile responsiveness. Ensuring the site functions flawlessly across all devices, from desktops to smartphones and tablets.
• Page speed enhancements. implementing optimisations to improve load times, thereby boosting user experience and search rankings.

SEO-driven content integration

A key aspect of the web design project was the integration of search engine optimised content. To achieve this, I conducted extensive keyword research, identifying high-value search terms related to vitamins, minerals, and natural health. These insights informed:

• Content structuring. Organising information in a way that aligns with user intent and enhances readability.
• On-page SEO optimisation. Implementing keyword-rich headings, meta descriptions, and alt text for images.
• Internal linking. Creating a network of interlinked articles to encourage longer session durations and improved site navigation.

Ongoing content creation and digital marketing

Beyond the initial web design and development, I provide continuous content support for the Vitamin Expert website, ensuring the site remains a valuable resource for its audience. My ongoing services include:

• Regular blog and article updates. Crafting new, well-researched articles optimised for search engines.
• Email marketing campaigns. Managing a monthly newsletter designed to drive traffic and boost engagement.
• Performance monitoring. Analysing traffic patterns and making data-driven adjustments to improve user experience.

Results and impact

Since the launch of the redesigned website, Vitamin Expert has experienced:

• Improved user engagement. A significant increase in session duration and page views.
• Higher search engine rankings. Enhanced visibility for targeted keywords, leading to more organic traffic.
• Efficient content management. A streamlined system that allows for easy updates and ongoing content expansion.