Digital content marketing is key in attracting new customers to your website and then engaging with them once they arrive.

Before people have even found your website, well written search optimised copy will improve your visibility in the search engines, increasing your chances of being discovered in the first place.

High quality, engaging content on your website will help set you apart from your competitors. Too often, the words on a website are relegated to an afterthought, with lots of time and energy spent on the visuals with little regard to the words. Contrary to popular belief, longer copy is more engaging for your audience. Of course, snappy headlines and easily read bullet points help someone to scan your content quickly, but these techniques should be combined with real substance for those people that want to read more.

Other types of digital content including case studies, email newsletters and blog articles should all be present and correct too. By offering your customers an array of ways to discover and engage with your business, you'll allow each individual to build loyalty at their own base. A well written case study will demonstrate your expertise and successes, whilst a compelling blog article can help position you as a thought leader within your industry, increasing the trust and respect your customers have for your business, making them more likely to become loyal.

With the sheer weight of content being produced digitally every day, you need to ensure that your content stands out in a sea of mediocrity – it really is true that quality is better than quantity. Sure you should post regularly, but that post needs to have meaning so that it will engage with your audience.

Creating digital content takes long term, sustained effort but the rewards are worthwhile. Creating all this content can be daunting and that's where I can help, with planning, generating the ideas and researching and copywriting the final product.

You provide me with the brief and background materials and I’ll create the interesting, engaging, well written content for you. I’ll also ensure it is optimised for search, containing the right keywords or phrases to ensure its discoverability.

I create a whole range of quality content for my clients, including blog articles, email newsletters, web pages, and content for social media such as infographics.