Rolfe Contracting Limited (RCL) is a leading provider of specialist construction and engineering solutions, along with facilities management services, for clients across a diverse range of sectors. Despite RCL’s strong reputation and extensive portfolio, their existing website was outdated and failed to accurately represent the company’s ambitions, expertise, and service offerings.

To address this challenge, we collaborated with RCL’s management team to develop a modern, engaging, and informative website that would effectively showcase their capabilities. This included web design, a content marketing strategy, and the broader marketing initiatives implemented to enhance RCL’s digital presence.

Assessing the need for a new web design

The initial phase of the project involved an in-depth consultation with RCL’s management team to analyse the existing website, assess competitors, and understand the company’s goals. It became clear that the previous website lacked a cohesive design, intuitive navigation, and compelling content. The need for a fresh web design was evident, as the site did not adequately reflect RCL’s professionalism or the scope of its services.

Through competitive benchmarking, we identified key elements that would help position RCL as a leader in its industry. These included a visually striking homepage, clear service categorisation, and detailed case studies demonstrating past projects. The objective was to create a website that would not only enhance user experience but also improve lead generation and engagement.

The web design process

Starting from a clean slate, we designed a new website that emphasised clarity, accessibility, and professionalism. The web design featured:

• A modern, responsive layout. Ensuring an optimal viewing experience across all devices, from desktops to mobile phones.
• Comprehensive service pages. Clearly outlining the full range of services provided by RCL, including construction, engineering, and facilities management.
• Engaging visuals and case studies. High-quality images and well-structured case studies that highlighted RCL’s successful projects.
• User-friendly navigation. A streamlined menu and intuitive structure to enhance usability and ensure visitors could find relevant information quickly.
• SEO-0ptimised content. Strategic keyword implementation to improve search engine rankings and increase organic traffic.

By focusing on these elements, the new web design successfully captured the essence of RCL’s brand while providing an enhanced user experience for potential clients.

Post-launch content strategy

Following the launch of the new website, we continued to support RCL with an ongoing content marketing strategy. This included:

• Developing new case studies. Regularly updating the website with detailed accounts of completed projects, further reinforcing RCL’s credibility and expertise.
• Blog content creation. Writing industry-relevant articles that positioned RCL as a thought leader in construction and engineering.
• Social media management. Creating and distributing content across LinkedIn and other platforms to drive traffic to the website and increase brand awareness.

This content-driven approach complemented the new web design by keeping the website fresh, engaging, and informative for visitors.

Beyond digital: Traditional marketing support

While web design was a critical component of RCL’s brand transformation, additional marketing efforts were implemented to provide a comprehensive strategy. We worked with the company to create print materials, including brochures, business cards, and exhibition collateral, ensuring a cohesive brand identity across both digital and traditional marketing channels.

Results and impact

The newly designed website significantly improved RCL’s online presence, delivering measurable benefits such as:

• Increased web traffic. A substantial rise in visitors due to enhanced SEO and content marketing efforts.
• Higher engagement rates. Improved user interaction through compelling visuals, clear service descriptions, and detailed case studies.
• Enhanced brand perception. A modern web design that accurately reflected RCL’s capabilities and ambition.
• Lead generation growth. More inquiries from potential clients seeking RCL’s services.

By implementing a strategic web design approach, combined with ongoing content marketing and traditional branding support, RCL successfully transformed its digital presence. The project demonstrated the power of well-executed web design in establishing a strong brand identity, attracting new business, and maintaining a competitive edge in the industry.