Pellys Transport & Regulatory Law is a leading legal firm specialising in providing expert advice to the passenger transport, road haulage, and private hire industries. Recognising the need for a more modern and user-friendly online presence, Pellys engaged us to redesign their website, ensuring a better user experience, improved search engine visibility, and a stronger brand identity.

Research and planning

Before embarking on the web design process, extensive competitor research was conducted to understand industry trends and best practices. Additionally, in-depth UX research, including heat mapping and user behavior recordings, was performed to identify pain points and areas for improvement in site architecture. This data-driven approach laid the foundation for a website that enhances user engagement and accessibility.

Visual design and branding

Once the research phase was completed, the focus shifted to developing the visual elements of the new website. The design team carefully selected color schemes, typography, and imagery that aligned with Pellys Transport & Regulatory Law’s established brand identity. This ensured a professional and cohesive look that resonates with their target audience while maintaining a fresh and modern aesthetic.

Content optimisation and SEO

As part of the redesign, all existing website content was reviewed and refined to enhance readability and search engine performance. By optimising copy with relevant keywords and structuring content effectively, the new website was designed to rank higher in search results, improving organic traffic and lead generation. This meticulous approach to content ensured that the website would not only look great but also perform well in search engine rankings.

Website development and integration

The website build involved both front-end and back-end development, ensuring seamless navigation and functionality. Key features included:

• Responsive design. The new website was designed to be fully responsive across all devices, including desktops, tablets, and smartphones.
• Back-end integrations. Essential integrations were implemented to enhance the site's capabilities, including legal resource databases and contact management systems.
• Performance enhancements. Speed optimisations were applied to ensure fast loading times and an overall smooth user experience.

Testing and deployment

Prior to launch, extensive functional and customer acceptance testing was conducted to ensure the website met high-performance and usability standards. After a thorough review and final refinements, the site was successfully deployed, providing Pellys Transport & Regulatory Law with a powerful new digital platform.

Post-launch marketing and support

Following the website launch, a targeted pay-per-click (PPC) advertising campaign was developed and managed to drive traffic and generate new leads. Ongoing hosting and technical support services were also provided to ensure the site remains secure, up-to-date, and fully operational.

Beyond web design and maintenance, we provide a range of additional marketing services, including:

• Corporate identity and literature development
• Design of exhibition materials
• Sourcing and development of promotional materials
• Creation of advertising collateral

Results and impact

The redesigned website successfully elevated Pellys Transport & Regulatory Law’s digital presence, resulting in:

• A more intuitive and engaging user experience
• Increased search engine visibility and improved rankings
• Higher lead generation through strategic marketing initiatives
• A visually appealing and brand-consistent online platform

By combining strategic research, innovative web design, and ongoing digital marketing efforts, the new website has positioned Pellys Transport & Regulatory Law for continued online success.