Social media marketing

Social media marketing covers a whole range of digital channels including Instagram, TikTok, Facebook, X (formerly Twitter), and LinkedIn to name just a few of the major players.

There are many benefits of using social media marketing including improving brand recognition, connecting with your customers, providing customer service the way your customers like to receive it, building loyalty, as well as directing more traffic to your website.

I believe social media and public relations go hand in hand. It’s important that every social media post, blog article or video presents your company, product or service in the best possible light.

That's why I work with my clients to develop a social media marketing plan that is on point for their business. We’ll advise on which channels will work best to reach your audience, define a social media calendar, develop a playbook, and can provide advice and guidance on an outreach strategy to help build relationships with key influencers in your sector.

Once agreed, I’ll write the messages or create the content and schedule posting. I also monitor your channel and respond to your audience on your behalf, taking away the headache of social media management from you.