Our web design process
A structured process to design your website.
Managing your web design project
Creating a well-designed, functional website requires a tried-and-trusted process. Our WordPress web design process takes you from initial planning through to launch, ensuring your website is not only visually appealing but also easy to use, search engine friendly, and optimised for all devices. Our project management process ensures we'll deliver a web design that meets your objectives while keeping things clear and jargon-free along the way.
Step 1
Discovery & Planning
Before any design work begins, we take time to understand your business, goals, and competitors. This stage lays the groundwork for an effective website by identifying your unique value proposition and ensuring your online presence is strategically aligned with your business needs.
Key activities
Understanding your business: We discuss your goals, target audience, and how your website will support your business objectives.
Competitor analysis: We examine the websites of competitors to see what works well in your industry and identify areas for improvement.
Domain name selection: If you don’t already have one, we help you choose and register a domain name that reflects your brand.
Website structure planning: We outline the main sections and pages your site will need, ensuring a logical user experience.
Step 2
Web design & Visual Identity
Once the objectives and structure are clear, we move on to designing your website. At this stage, we focus on creating a visually appealing and user-friendly experience that reflects your brand.
Key design activities
Wireframing: We create basic layouts to map out where key elements like navigation, images, and text will go.
Prototyping: If there is any complex or specific functionality required, we develop a prototype to finetune the functionality.
Branding & styling: If you have existing branding, we integrate it into the design. If not, we establish colours, fonts, and visual styles that align with your brand.
User experience (UX): We ensure the site is intuitive and easy to navigate.
Approval & feedback: You’ll review the design and provide feedback before we proceed to development.
Step 3
Content creation
A website needs compelling content to engage visitors and communicate effectively. This stage ensures your site has high-quality written content and appropriate visuals.
Content development process
Copywriting: If needed, a professional copywriter can create clear, engaging content for your pages.
Editing existing content: If you provide text, we refine it to ensure clarity and effectiveness.
Image selection: We source images from stock libraries, use your existing photos, or arrange for custom photography as needed.
Video: As video is increasingly important, we can develop video content or source stock footage, and encode and optimise it for your website and social channels.
Step 4
Development & Optimisation
Once the web design and content creation are finalised, we build your website using the WordPress CMS platform. This stage ensures your site is fully functional and optimised for performance.
Our development process
Website architecture: We create a strong foundation with clean, structured code.
WordPress setup: We install and configure the WordPress CMS to make managing your site easy.
Custom functionality: If you need special features like contact forms, e-commerce, or booking systems, we develop and integrate them.
SEO optimisation: Your site is built with best practices in mind, ensuring it is search-engine friendly.
Mobile responsiveness: The design adapts to different screen sizes, ensuring a great experience on phones and tablets.
Performance optimisation: We focus on fast-loading pages by optimising images, code, and server configuration.
Step 5
Testing & Client Review
Before launching, we rigorously test your website to ensure everything works as intended.
Our testing process
Cross-browser testing: Checking the site on different browsers to ensure consistency.
Mobile testing: Ensuring the site looks good and functions well on all screen sizes.
Functional testing: Testing all forms, links, and interactive elements.
Client acceptance testing: You’ll have the opportunity to explore the website and request any final adjustments before launch.
Step 6
Launch & Post-Launch Support
When testing is complete and you’re satisfied, we prepare for launch. This stage ensures your website is visible online and ready to attract visitors.
Launch activities
Connecting your domain: We link your website to its domain and configure hosting settings.
Google setup: We register your site with Google Search Console, set up Google Analytics for traffic insights, and create a Google My Business listing if needed.
Final performance checks: Ensuring speed, security, and mobile-friendliness before going live.
Coaching: We provide guidance on how to update and manage your WordPress website.
Ongoing support: If required, we offer a range of support and maintenance services to keep your site updated and secure.
Why work with us?
Experienced professionals: We bring years of expertise to every project, ensuring a smooth and effective process.
Clear communication: We avoid unnecessary jargon and keep you informed at every stage.
Comprehensive approach: From planning to launch, we handle every aspect of the web design process to deliver a high-quality, optimised website.
Long-term support: Whether you need minor updates or ongoing maintenance, we’re here to help.
Need a professional website?
Contact us to discover how our process ensures great results.
