Marketing Consultant Hertfordshire
Flexible, cost-effective expertise for small and medium businesses
If you’re a small or medium-sized business in Hertfordshire looking to grow but don’t have the time or budget to employ a full-time marketing manager, I can help. As an experienced marketing consultant based in Hertfordshire, I provide flexible, cost-effective marketing support tailored to your needs.
I work directly with business owners and senior teams to create and deliver strategic marketing that gets results. You get all the benefits of a dedicated marketing expert without the overheads of a permanent member of staff. And when extra capacity or specialist skills are needed, I have a trusted team of experienced professionals I can call on.
Why work with a marketing consultant?
Outsourcing your marketing gives you access to senior-level expertise without the cost of recruitment, training and benefits. With me as your marketing consultant you get:
- A fresh perspective on your business – objective, data-led insight.
- Proven experience – I’ve worked on a wide range of campaigns across different sectors.
- A safe pair of hands – reliable, proactive and results-focused.
- Cost-effectiveness – no need to hire a full-time marketing employee.
- Additional skills on tap – I can bring in trusted specialists when needed.
- Less stress and more time – I handle your marketing so you can focus on running your business.
- A sounding board for ideas – unbiased input from outside your company.
- Flexibility – no long-term employment commitment.
My approach to marketing consultancy
Understanding your business and customers
The starting point is always to understand your business, your products or services, and your customers. Together, we’ll:
- Define your objectives and market positioning.
- Identify your Unique Selling Proposition (USP) – what makes you different and why customers should choose you.
- Analyse your competitors to see what’s working for them and where you can stand out.
- Profile your ideal customers and target markets so your marketing speaks directly to their needs.
Creating your marketing plan
Once your objectives are clear, I’ll build a marketing plan that fits your goals and your budget. Whether you’re launching a new venture, increasing sales, or promoting a new product range, I’ll help you:
- Set realistic, measurable marketing objectives.
- Choose the best marketing tools and tactics to reach your audience.
- Plan your budget for maximum return on investment (ROI).
Managing your marketing campaigns
A plan only works if it’s delivered well. I’ll manage and coordinate your marketing activity to ensure consistency and impact. This can include:
- Overseeing campaigns across multiple channels.
- Working with specialist freelancers from my network if required.
- Using best-practice techniques to drive engagement, leads and sales.
Measuring results for continuous improvement
Transparency and measurable results are built into my approach. I track the performance of all campaigns and report regularly on key metrics, so you can see exactly how your marketing is working. This insight allows us to refine and improve activities to increase your ROI over time.
Marketing services to grow your business
I offer a full range of flexible marketing services designed for small and medium-sized businesses.
Advertising
I plan, create and buy advertising across print, digital and outdoor channels. By carefully selecting the right media and messaging, I help your business reach its ideal customers cost-effectively and at scale. When specialist skills are needed, I draw on my trusted team to deliver maximum impact.
Brochures & Leaflets
From high-quality brochures to eye-catching leaflets and flyers, I design and produce print materials that showcase your products and services. Whether for sales support, promotions or direct drops, I ensure every piece aligns with your brand and engages your target audience.
Copywriting
Compelling words can transform your marketing. I craft original, engaging copy for both digital and traditional channels — from websites and social posts to sales collateral and advertising. My goal is to make your messages clear, persuasive and on-brand.
Case study writing
Well-crafted case studies demonstrate your credibility and the real-world value of your products or services. I research and interview your clients, capture photos if required, and develop compelling case studies for both online and print. Each story highlights measurable results, making it a powerful sales and marketing tool.
Digital content
Today’s audiences expect useful, entertaining content. I create blogs, videos, email campaigns and other digital assets that educate, inform and convert. By combining strategy with creativity, I help you build stronger relationships online and support your wider marketing goals.
Exhibitions
Exhibitions and trade shows are prime opportunities to showcase your business, but they take time and planning to get right. I can develop all the collateral you need — from stand graphics and brochures to digital assets — and project-manage the entire process. My goal is to ensure your exhibition presence is professional, consistent with your brand, and designed to attract and engage visitors.
PPC advertising
Pay-per-click campaigns can deliver instant, targeted traffic — if they’re managed properly. I design and run strategic PPC campaigns on Google and social platforms, optimising for clicks, conversions and ROI. My hands-on approach means your budget is always working hard.
Press & PR
Good press coverage raises credibility and attracts customers. I write and distribute professional press releases and work with media contacts to get your story heard. Whether you’re launching a product or looking for ongoing PR support, I’ll help you generate buzz and interest.
SEO
A visible website is essential for growth. I provide search engine optimisation (SEO) to improve your rankings and drive organic traffic. From on-page improvements to content strategy, I’ll help your website work harder and attract more of the right visitors.
Social media
Social platforms are powerful for building brand loyalty and awareness. I create and manage tailored campaigns on Instagram, Facebook, LinkedIn and more — from content creation to community engagement — helping you grow an active, relevant following.
Budgets & Costs
Flexible options to suit your business
Every business has different needs and budgets, which is why I offer flexible pricing options. As a marketing consultant in Hertfordshire, I can work with you on a one-off project or as an ongoing partner on a retainer basis — whichever works best for your business.
Project-based work
If you have a specific campaign, launch or marketing activity in mind, I can provide a clear project proposal with defined deliverables and costs. This approach gives you total control over your spend and is ideal for businesses looking for occasional support or a test project before committing to a longer-term arrangement.
Retainer packages
Many of my clients choose to work with me on a retainer basis. This provides a set number of hours each month for a fixed monthly fee, giving you ongoing access to senior marketing expertise without the cost of hiring a full-time employee. Retainer clients benefit from:
- A reduced hourly rate compared to ad-hoc work
- Consistent, proactive marketing support
- Predictable monthly budgeting
- Priority access to my time and expertise
Whether you need help with a single project or ongoing marketing support, I’ll provide a clear, transparent quote up front so you always know where you stand.
Starter
Consistent support for small businesses
Ideal if you’re a small business looking for ongoing marketing help without the commitment of hiring staff. The Starter Retainer gives you a regular block of hours each month to cover essentials such as social media, email campaigns, copywriting or design tweaks. You’ll benefit from a reduced hourly rate, priority scheduling and consistent support to keep your marketing moving.
Growth
Proactive marketing to drive results
Designed for growing SMEs, the Growth Retainer provides more hours and a broader scope of services. This package is perfect for businesses ready to scale up their marketing efforts, such as PPC campaigns, SEO, PR or multi-channel campaigns. You get proactive strategy, hands-on delivery and measurable results — all for a predictable monthly fee and a discounted hourly rate.
Pro
Your part-time marketing department
If you need a marketing partner who feels like part of your team, the Pro Retainer offers the highest level of support. With this package, I act as your outsourced marketing manager — planning, executing and analysing campaigns across all channels. It’s ideal for businesses wanting a part-time marketing resource with full oversight, strategic direction and access to my extended team for specialist skills.
Need help with marketing?
Book a free consultation today and I’ll create a tailored proposal showing how my marketing consultancy can help you achieve your goals.
