PropertyONE is a specialist estate agency, lettings, and property management company based in Stockport, South Manchester. As a startup, the company required a strong digital presence to establish credibility, attract clients, and stand out in a competitive market. We were tasked with developing the brand identity, designing and building the website, and providing ongoing marketing support to ensure sustained growth and visibility.

Web design strategy

A key component of PropertyONE’s success has been its professional and user-friendly website. The web design process was centered around:

• Brand identity development. Crafting a visually appealing and cohesive brand, including logo design, color schemes, and typography that reflect trust and professionalism.
• User-centric layout. Designing an intuitive and seamless user experience that makes property searches, inquiries, and bookings simple and efficient.
• Mobile responsiveness. Ensuring the site is fully optimised for all devices, providing an excellent experience on desktops, tablets, and smartphones.
• SEO Optimisation. Structuring the site to rank well in search engine results, incorporating relevant keywords, meta descriptions, and high-quality content.

Content and digital marketing

Beyond web design, PropertyONE benefits from an integrated digital marketing strategy that enhances its online presence, including:

• Regular blog articles. Providing valuable content on property market trends, buying and renting tips, and industry insights.
• Social media management. Creating engaging posts and graphics to build brand awareness and drive traffic to the website.
• Printed marketing materials. Designing business cards, signage, promotional leaflets, and office stationery to reinforce brand identity in the physical space.

Ongoing website maintenance and support

To ensure continued website performance and security, we provide ongoing maintenance, including:

• Technical updates. Regular updates to keep the website secure and functioning optimally.
• Performance monitoring. Analysing site speed, user behavior, and making necessary improvements.
• Content refreshes. Updating listings, blogs, and other site content to maintain engagement and search engine rankings.

Results and impact

Since its launch, the PropertyONE website has played a crucial role in the company’s rapid growth. Key achievements include:

• High local visibility. Establishing a strong digital footprint in the competitive Stockport property market.
• Increased client engagement. A significant rise in website inquiries and property listings interactions.
• Industry recognition. Winning industry awards for outstanding service and innovation.

Through a combination of strategic web design, branding, and digital marketing, we have helped PropertyONE become a recognised name in the estate agency sector. The website serves as the cornerstone of their online presence, driving business growth and reinforcing their reputation as a trusted property specialist. With ongoing support and content development, PropertyONE continues to thrive in a competitive marketplace.