Heatwave Gas & Heating Engineers specialises in boiler repairs, servicing, and installations, serving the Stockport and South Manchester areas. With a team of Gas Safe registered heating engineers, they offer expertise in most major boiler brands. However, in a highly competitive industry, the company needed a strong online presence to differentiate itself and attract more customers. Our team was tasked with creating a strategic marketing plan to increase visibility and generate leads.

Website design and development

A key element of our strategy was designing and developing a modern, user-friendly website that clearly communicated Heatwave Gas & Heating Engineers' services. Our approach focused on:

• Clean, professional design. Ensuring the website was visually appealing and easy to navigate.
• Service-specific pages. Highlighting key areas such as boiler repairs, servicing, and installations.
• Mobile optimisation. Making the site fully responsive to cater to users on all devices.
• Contact and inquiry forms. Facilitating customer engagement and lead generation.

SEO and keyword strategy

To maximise the website’s effectiveness, we conducted in-depth keyword research to identify the most relevant search terms potential customers were using. Using this data, we developed a series of targeted landing pages, each optimised for a specific keyword or phrase. This ensured that when users searched for boiler-related services in Stockport and South Manchester, Heatwave Gas & Heating Engineers appeared prominently in search engine results.

Additionally, we recommended that the company use a highly relevant search phrase as their website address rather than their company name. This strategic move helped improve search engine rankings and made it easier for customers to find them online.

Ongoing content marketing strategy

Beyond the website, we implemented a comprehensive content marketing plan to maintain engagement and drive consistent traffic. This included:

• Regular blog articles. Covering topics such as boiler maintenance tips, energy efficiency, and common heating issues.
• Social media marketing. Creating and sharing posts to increase brand awareness and interact with customers.
• Email marketing campaigns. Sending out a monthly newsletter to both existing and potential customers, featuring promotions, tips, and service updates.

By maintaining a steady flow of high-quality content, Heatwave Gas & Heating Engineers has been able to strengthen its brand credibility and improve customer retention.

Results and impact

Since implementing the marketing strategy, Heatwave Gas & Heating Engineers has seen notable improvements, including:

• Increased website traffic. More visitors finding the site through organic search and targeted landing pages.
• Higher search engine rankings. Improved visibility for key search terms related to boiler services in their service areas.
• Enhanced customer engagement. A growing number of inquiries and bookings through the website.
• Stronger brand awareness. Increased recognition in the local market through consistent digital marketing efforts.

Through a strategic blend of web design, SEO, and ongoing content marketing, Heatwave Gas & Heating Engineers has successfully established itself in a competitive industry. By continuously refining and expanding their digital presence, they have been able to attract more customers and grow their business effectively. Our partnership continues to evolve, ensuring that their marketing strategy adapts to industry trends and customer needs, keeping them ahead of the competition.