ERP Experts, an accredited Oracle NetSuite 3* Solutions Provider, specialises in NetSuite consultancy, implementation, development, training, and support. With over 15 years of experience in delivering ERP system implementations across diverse industries, ERP Experts required a robust digital presence to showcase their expertise and attract new clients.

We were engaged to provide copywriting and content marketing services aimed at strengthening their brand authority, increasing organic traffic, and driving lead generation. Through strategic content creation, digital marketing, and search engine optimisation (SEO), we have helped ERP Experts elevate their online presence and position themselves as thought leaders in the ERP industry.

Copywriting and content marketing strategy

A strong content marketing strategy is critical for any technology service provider looking to build credibility and engage their audience. For ERP Experts, we developed a multi-faceted approach that included:

Technical blog articles

Regular blog content is essential for demonstrating expertise, improving search rankings, and driving traffic. We created in-depth technical blog articles covering topics such as:

• NetSuite best practices and implementation strategies
• ERP trends and industry developments
• Case studies showcasing successful NetSuite deployments
• Tips for optimising ERP system performance

Each article was crafted with a focus on clarity, industry relevance, and SEO, ensuring that ERP Experts' website remained an authoritative source for NetSuite-related content.

Social media content creation

To amplify reach and engagement, we developed compelling copy and graphical content for ERP Experts' social media channels, including LinkedIn and X (formerly Twitter). Our approach involved:

• Posting industry news and insights to keep their audience informed
• Sharing blog articles and client success stories to highlight expertise
• Engaging with followers through thought-provoking discussions and polls
• Promoting services and webinars to generate leads

By maintaining a consistent and valuable presence on social media, ERP Experts has been able to foster stronger connections with their audience and expand their professional network.

Digital marketing campaigns

In addition to content creation, we implemented targeted digital marketing strategies to increase ERP Experts’ visibility and drive conversions. These included:

Email campaigns

Email marketing is a powerful tool for nurturing leads and maintaining customer relationships. We designed and executed email campaigns tailored to:

• Promote new blog content and industry reports
• Announce upcoming events, webinars, and training sessions
• Share case studies and success stories to demonstrate value
• Provide exclusive NetSuite insights and expert advice

Each email campaign was optimised for engagement, with compelling subject lines, clear messaging, and strong calls to action.

Pay-Per-Click (PPC) advertising

To further boost lead generation, we managed targeted PPC advertising campaigns across Google Ads and LinkedIn. Our approach involved:

• Conducting keyword research to identify high-intent search terms
• Crafting ad copy that highlights ERP Experts' unique selling points
• Creating landing pages optimized for conversions
• Continuously analysing and refining campaigns to maximise ROI

Search Engine Optimisation (SEO)

A key component of our content marketing strategy was improving ERP Experts’ search engine rankings. Our SEO efforts included:

• On-page optimisation. Ensuring that website content, meta descriptions, and header tags were optimized for relevant keywords.
• Technical SEO. Improving site speed, fixing broken links, and ensuring mobile-friendliness.
• Content strategy. Incorporating keyword-rich blog articles and landing pages to improve domain authority.

As a result, ERP Experts has seen a significant improvement in search visibility, with increased organic traffic and higher rankings for competitive keywords.

Results and impact

The implementation of our copywriting and content marketing strategy has led to tangible results for ERP Experts:

• Increased website traffic. Higher organic search rankings have driven more visitors to the site.
• Greater audience engagement. Social media interactions and email open rates have improved significantly.
• Higher lead generation. PPC campaigns and SEO efforts have resulted in more inquiries and client conversions.
• Stronger brand authority. Consistent, high-quality content has positioned ERP Experts as a trusted source of NetSuite expertise.

Through a strategic combination of copywriting, content marketing, digital marketing, and SEO, we have helped ERP Experts enhance their digital presence and grow their business. By consistently delivering valuable content and leveraging targeted marketing tactics, ERP Experts continues to expand its reach and establish itself as a leader in the ERP consulting space.

Our ongoing collaboration ensures that ERP Experts remains ahead of industry trends, engages effectively with its audience, and continues to drive measurable business success through content-driven marketing strategies.